Compliance
DTC Marketing

Mark you calendar..Boniva tries it's hand at CRM & patient compliance

Jan/21/2010 03:44
me444
How hard is it to remember to take medication once a month? With My Boniva women won't have to remember because a new program combines good CRM with monthly reminders.
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Thought on compliance from reader

Jan/15/2010 09:50
images
Dear Mr Meyer, I saw your presentation on slideshare. I absolutely agree with you. Big Pharma lost trust among patients and now, due to the fact that information is much more symmetric, Big Pharma is fencing a big problem: It is not trusted any more.
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