A stranger in a strange land

screenshot_01
My good friend John Mack went to an agency award dinner last month in New York and he correctly states that "he was a stranger in a strange land". However the one quote from his BLOG that struck me was "obviously, pharma spending on physician marketing is alive and well and probably growing while spending on DTC advertising is decreasing". This is a primary example of just how clueless pharma is of the changes taking place in today's marketplace. Read More...
|

Farewell old friend

images
Yesterday I received a call from a friend with whom I have worked with for over 9 years saying that he had decided to resign from his business and take a year or two off. He was the owner of a digital interactive agency that specialized in working with pharma and as I listened to his rationale I heard the frustration of someone who knew that pharma could do a hell of a lot more online but was tired of the pharma matrix merry-go-round. Read More...
|