Jul/07/2008 07:34
The squeeze is on
for ad agencies. Last week I received a phone call
from someone who was just let go from her job at a
big New York agency. It seems that despite all the
meetings to try and convince clients to spend more
money the people at the top have said “no more
dollars”. The account she was working on (pharma
company) has decided to “recycle old DTC ads and cut
back on media spending”. She now finds herself
looking for work as do half a dozen other people who
were working on the account. After my conversation
with her I decided to call some other people on the
agency side of the business to see what was going on
and what I found is that there are a lot of people
who are scared about losing their jobs because DTC
budgets are shrinking. Read
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