Agency Side
World of DTC Marketing

Agency people feel the squeeze

Jul/07/2008 07:34
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The squeeze is on for ad agencies. Last week I received a phone call from someone who was just let go from her job at a big New York agency. It seems that despite all the meetings to try and convince clients to spend more money the people at the top have said “no more dollars”. The account she was working on (pharma company) has decided to “recycle old DTC ads and cut back on media spending”. She now finds herself looking for work as do half a dozen other people who were working on the account. After my conversation with her I decided to call some other people on the agency side of the business to see what was going on and what I found is that there are a lot of people who are scared about losing their jobs because DTC budgets are shrinking. Read More...
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