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Ensuring that your agency relationship works

Nov/03/2009 03:17
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Pharma clients are becoming more experienced and more demanding as they face budget cuts and questions about marketing ROI. The agency world is becoming more polarized with the consolidation of bigger communications groups and the coexistence of smaller independents. More clients are looking for likeminded business partners who can deliver accountability and shareholder value and, similarly, agencies wish to rise to the challenge and they are finding it difficult to change course of big pharma clients who have to have meetings to have meetings. Read More...

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