World of DTC Marketing http://www.worldofdtcmarketing.com/index.htmlUpdatesenrmeyer52@mac.comCopyright 2007 Richard Meyer2008-07-03T07:07:05-07:00 hourly 1 2000-01-01T12:00+00:00 Thu, 03 Jul 2008 07:28:22 -0700Woefully underspentrmeyer52@mac.comInternet & DTC Marketing2008-07-03T07:07:05-07:00http://www.worldofdtcmarketing.com/files/f42c65b342fab17ea860a8c9ab01feb3-346.html#unique-entry-id-346http://www.worldofdtcmarketing.com/files/f42c65b342fab17ea860a8c9ab01feb3-346.html#unique-entry-id-346Delayed health care access problemsrmeyer52@mac.comHealthcare in America2008-07-01T06:25:59-07:00http://www.worldofdtcmarketing.com/files/39956d624382f6492ac9dbab7abf9829-345.html#unique-entry-id-345http://www.worldofdtcmarketing.com/files/39956d624382f6492ac9dbab7abf9829-345.html#unique-entry-id-345Prescription drug abuse next on media radar screen?rmeyer52@mac.comPharma Headlines2008-06-29T07:31:53-07:00http://www.worldofdtcmarketing.com/files/992923d0ef0a49e25f269c24b2b1d524-344.html#unique-entry-id-344http://www.worldofdtcmarketing.com/files/992923d0ef0a49e25f269c24b2b1d524-344.html#unique-entry-id-344"Dumbest quote of the year"rmeyer52@mac.comDUH !2008-06-28T06:48:34-07:00http://www.worldofdtcmarketing.com/files/047daf7050e2b52b203f93b9ba6a9130-343.html#unique-entry-id-343http://www.worldofdtcmarketing.com/files/047daf7050e2b52b203f93b9ba6a9130-343.html#unique-entry-id-343Evista Ad Offensive?rmeyer52@mac.comCurrent DTC2008-06-26T06:35:23-07:00http://www.worldofdtcmarketing.com/files/b1484d7683b67cc4da2ca8a71f5cbbe1-342.html#unique-entry-id-342http://www.worldofdtcmarketing.com/files/b1484d7683b67cc4da2ca8a71f5cbbe1-342.html#unique-entry-id-342Risk Evaluation & Mitigation Strategiesrmeyer52@mac.comNew FDA Policies2008-06-25T16:07:43-07:00http://www.worldofdtcmarketing.com/files/dba73184c41c588547881e0fa5b6b849-341.html#unique-entry-id-341http://www.worldofdtcmarketing.com/files/dba73184c41c588547881e0fa5b6b849-341.html#unique-entry-id-341Another Mondayrmeyer52@mac.comPharma Headlines2008-06-23T05:36:56-07:00http://www.worldofdtcmarketing.com/files/0165d2dee40ef85f7d068e708ad4e73c-340.html#unique-entry-id-340http://www.worldofdtcmarketing.com/files/0165d2dee40ef85f7d068e708ad4e73c-340.html#unique-entry-id-340Beware the eMail trailrmeyer52@mac.comLegal issues2008-06-20T05:48:33-07:00http://www.worldofdtcmarketing.com/files/f43acda2f8b8ec27b169e0d1322878ce-339.html#unique-entry-id-339http://www.worldofdtcmarketing.com/files/f43acda2f8b8ec27b169e0d1322878ce-339.html#unique-entry-id-339Pfizer keep's Lipitor for awhile longerrmeyer52@mac.comPharma Business2008-06-19T05:35:48-07:00http://www.worldofdtcmarketing.com/files/3a212c9194804fcd66f81d8ab0855e61-338.html#unique-entry-id-338http://www.worldofdtcmarketing.com/files/3a212c9194804fcd66f81d8ab0855e61-338.html#unique-entry-id-338Throwing in the towel and retreatingrmeyer52@mac.comRegulatory Environment2008-06-17T15:32:03-07:00http://www.worldofdtcmarketing.com/files/706f92db70ed4973c95326d999d2d7b4-337.html#unique-entry-id-337http://www.worldofdtcmarketing.com/files/706f92db70ed4973c95326d999d2d7b4-337.html#unique-entry-id-337Why pharma should outsource marketing and brandingrmeyer52@mac.comPharma Business2008-06-15T12:20:34-07:00http://www.worldofdtcmarketing.com/files/286ea6b30df6614339298d8bc9da4687-336.html#unique-entry-id-336http://www.worldofdtcmarketing.com/files/286ea6b30df6614339298d8bc9da4687-336.html#unique-entry-id-336Beware of the "I"rmeyer52@mac.comWorking in pharma2008-06-14T06:29:33-07:00http://www.worldofdtcmarketing.com/files/0c3e5a73e9158dd2c250ff8cfe33a998-335.html#unique-entry-id-335http://www.worldofdtcmarketing.com/files/0c3e5a73e9158dd2c250ff8cfe33a998-335.html#unique-entry-id-335Social Media IS important to pharmaceutical marketersrmeyer52@mac.comSocial Media2008-06-13T17:38:44-07:00http://www.worldofdtcmarketing.com/files/dd57e83b709f1cb9a467d2652939185e-334.html#unique-entry-id-334http://www.worldofdtcmarketing.com/files/dd57e83b709f1cb9a467d2652939185e-334.html#unique-entry-id-334Pfizer's back door approachrmeyer52@mac.comCurrent DTC2008-06-10T09:36:53-07:00http://www.worldofdtcmarketing.com/files/66e4dd012a8470eadb912b5ee8bc1c23-333.html#unique-entry-id-333http://www.worldofdtcmarketing.com/files/66e4dd012a8470eadb912b5ee8bc1c23-333.html#unique-entry-id-333Use data to paint the complete picturermeyer52@mac.comDTC Environment2008-06-09T15:18:48-07:00http://www.worldofdtcmarketing.com/files/0e23a82bedc2820adf2757e99c637675-332.html#unique-entry-id-332http://www.worldofdtcmarketing.com/files/0e23a82bedc2820adf2757e99c637675-332.html#unique-entry-id-332A round table with square ideasrmeyer52@mac.comPharma Business2008-06-05T16:20:00-07:00http://www.worldofdtcmarketing.com/files/e339eca6b0de27cd56054ccb263b407d-331.html#unique-entry-id-331http://www.worldofdtcmarketing.com/files/e339eca6b0de27cd56054ccb263b407d-331.html#unique-entry-id-331ePrescribing will lead to more use of the Web for healthrmeyer52@mac.comPrescription Trends2008-06-05T05:47:07-07:00http://www.worldofdtcmarketing.com/files/4f2a3676fda4880aad60c8600c824b87-330.html#unique-entry-id-330http://www.worldofdtcmarketing.com/files/4f2a3676fda4880aad60c8600c824b87-330.html#unique-entry-id-330Awareness does not equal new Rx'srmeyer52@mac.comCurrent DTC2008-06-03T06:25:27-07:00http://www.worldofdtcmarketing.com/files/dc14599b13297f149773a55f272dfefe-329.html#unique-entry-id-329http://www.worldofdtcmarketing.com/files/dc14599b13297f149773a55f272dfefe-329.html#unique-entry-id-329Evista spot is indeed strange but it's workingrmeyer52@mac.comCurrent DTC2008-06-02T17:08:12-07:00http://www.worldofdtcmarketing.com/files/e5d3bbe2df1080cb9fdbd27165a71171-328.html#unique-entry-id-328http://www.worldofdtcmarketing.com/files/e5d3bbe2df1080cb9fdbd27165a71171-328.html#unique-entry-id-328Video on the Web: Rules to live byrmeyer52@mac.comDUH !2008-06-01T07:28:49-07:00http://www.worldofdtcmarketing.com/files/83e4165d1995b28d569f693e02c3a0e8-327.html#unique-entry-id-327http://www.worldofdtcmarketing.com/files/83e4165d1995b28d569f693e02c3a0e8-327.html#unique-entry-id-327Osteoporosis & breast cancer: The next DTC front?rmeyer52@mac.comPharma Business2008-05-31T11:29:18-07:00http://www.worldofdtcmarketing.com/files/02ae618d8d6ce44868fa5b81a54ceefa-326.html#unique-entry-id-326http://www.worldofdtcmarketing.com/files/02ae618d8d6ce44868fa5b81a54ceefa-326.html#unique-entry-id-326Sanity in the legal system..finallyrmeyer52@mac.comRegulatory Environment2008-05-31T06:36:54-07:00http://www.worldofdtcmarketing.com/files/fdb5ff08c49459fd705fa25cffa494d3-325.html#unique-entry-id-325http://www.worldofdtcmarketing.com/files/fdb5ff08c49459fd705fa25cffa494d3-325.html#unique-entry-id-325Welcome to the era of customer participationrmeyer52@mac.comDTC Environment2008-05-29T17:05:11-07:00http://www.worldofdtcmarketing.com/files/022c16a0ec19d1dcce4cb899999e75d7-324.html#unique-entry-id-324http://www.worldofdtcmarketing.com/files/022c16a0ec19d1dcce4cb899999e75d7-324.html#unique-entry-id-324Blogging mainstream among womenrmeyer52@mac.comInternet & DTC Marketing2008-05-29T14:30:31-07:00http://www.worldofdtcmarketing.com/files/122e913c43c945439f56a51ab0f1eed9-323.html#unique-entry-id-323http://www.worldofdtcmarketing.com/files/122e913c43c945439f56a51ab0f1eed9-323.html#unique-entry-id-323Why can't pharma move beyond Web 1.0?rmeyer52@mac.comInternet & DTC Marketing2008-05-28T05:52:31-07:00http://www.worldofdtcmarketing.com/files/c9705603454ebf46408a82ff0229994c-322.html#unique-entry-id-322http://www.worldofdtcmarketing.com/files/c9705603454ebf46408a82ff0229994c-322.html#unique-entry-id-322Quote of the decadermeyer52@mac.comDTC Environment2008-05-26T17:40:38-07:00http://www.worldofdtcmarketing.com/files/5732afc8d8db0b0dde7c2f7730102220-321.html#unique-entry-id-321http://www.worldofdtcmarketing.com/files/5732afc8d8db0b0dde7c2f7730102220-321.html#unique-entry-id-321BLOGS: Call me if you want to livermeyer52@mac.comSocial Media2008-05-24T07:37:14-07:00http://www.worldofdtcmarketing.com/files/119c104f2cbb4f34def42daa7fc25a52-320.html#unique-entry-id-320http://www.worldofdtcmarketing.com/files/119c104f2cbb4f34def42daa7fc25a52-320.html#unique-entry-id-320A stranger in a strange landrmeyer52@mac.comAgency Side2008-05-23T07:08:53-07:00http://www.worldofdtcmarketing.com/files/27fc2124696703bd75f4f7912c7da68d-319.html#unique-entry-id-319http://www.worldofdtcmarketing.com/files/27fc2124696703bd75f4f7912c7da68d-319.html#unique-entry-id-319Lilly "streamlining" managmentrmeyer52@mac.comWorking in pharma2008-05-22T06:03:03-07:00http://www.worldofdtcmarketing.com/files/caf56e8179ec56333f55e33e8068de6c-318.html#unique-entry-id-318http://www.worldofdtcmarketing.com/files/caf56e8179ec56333f55e33e8068de6c-318.html#unique-entry-id-318The power of social mediarmeyer52@mac.comDTC Environment2008-05-21T06:06:06-07:00http://www.worldofdtcmarketing.com/files/e6682d8db06bdc6773c44202ad06d113-317.html#unique-entry-id-317http://www.worldofdtcmarketing.com/files/e6682d8db06bdc6773c44202ad06d113-317.html#unique-entry-id-317New Evista ads are strange to say the leastrmeyer52@mac.comCurrent DTC2008-05-19T05:59:01-07:00http://www.worldofdtcmarketing.com/files/878a39b614f557d6eebb303ba7c42fac-316.html#unique-entry-id-316http://www.worldofdtcmarketing.com/files/878a39b614f557d6eebb303ba7c42fac-316.html#unique-entry-id-316The environment can force changesrmeyer52@mac.comWorking in pharma2008-05-17T06:51:48-07:00http://www.worldofdtcmarketing.com/files/1a1b325aaaaf13500c6626f9db789810-315.html#unique-entry-id-315http://www.worldofdtcmarketing.com/files/1a1b325aaaaf13500c6626f9db789810-315.html#unique-entry-id-315DTC ads fill a need they don't create onermeyer52@mac.comCurrent DTC2008-05-15T05:49:08-07:00http://www.worldofdtcmarketing.com/files/16b9e966eec44894d4b1bb6d50344339-314.html#unique-entry-id-314http://www.worldofdtcmarketing.com/files/16b9e966eec44894d4b1bb6d50344339-314.html#unique-entry-id-314When DTC doesn't workrmeyer52@mac.comCurrent DTC2008-05-14T05:54:55-07:00http://www.worldofdtcmarketing.com/files/c874f8883ea11c256fad7406099f8099-313.html#unique-entry-id-313http://www.worldofdtcmarketing.com/files/c874f8883ea11c256fad7406099f8099-313.html#unique-entry-id-313Social media just got a whole lot more important to marketersrmeyer52@mac.comInternet & DTC Marketing2008-05-12T17:26:27-07:00http://www.worldofdtcmarketing.com/files/aabd48fd42b7c562ab9220b727461aad-312.html#unique-entry-id-312http://www.worldofdtcmarketing.com/files/aabd48fd42b7c562ab9220b727461aad-312.html#unique-entry-id-312Web Analytics are there (if you know what to look for)rmeyer52@mac.comInternet & DTC Marketing2008-05-12T07:42:34-07:00http://www.worldofdtcmarketing.com/files/32edbd911444e943453d5d154fb503e2-311.html#unique-entry-id-311http://www.worldofdtcmarketing.com/files/32edbd911444e943453d5d154fb503e2-311.html#unique-entry-id-311With pipelines drying up drug companies turn to schools for helprmeyer52@mac.comPharma Business2008-05-11T08:06:36-07:00http://www.worldofdtcmarketing.com/files/b6d564175ffad15c26132ac02d7a981c-310.html#unique-entry-id-310http://www.worldofdtcmarketing.com/files/b6d564175ffad15c26132ac02d7a981c-310.html#unique-entry-id-310Working at Eli Lilly & Companyrmeyer52@mac.comWorking in pharma2008-05-10T07:35:44-07:00http://www.worldofdtcmarketing.com/files/9a11dceb73973f26d9aada15e5866477-309.html#unique-entry-id-309http://www.worldofdtcmarketing.com/files/9a11dceb73973f26d9aada15e5866477-309.html#unique-entry-id-309Cymbalta DTC spot shows how good DTC can bermeyer52@mac.comCurrent DTC2008-05-03T10:31:36-07:00http://www.worldofdtcmarketing.com/files/6b33abc5b3653bc673b13b595ca412f8-308.html#unique-entry-id-308http://www.worldofdtcmarketing.com/files/6b33abc5b3653bc673b13b595ca412f8-308.html#unique-entry-id-308What's really important? Patients of coursermeyer52@mac.comPharma Business2008-05-02T06:49:19-07:00http://www.worldofdtcmarketing.com/files/453c9df9aa70b556fdd833f9472169aa-307.html#unique-entry-id-307http://www.worldofdtcmarketing.com/files/453c9df9aa70b556fdd833f9472169aa-307.html#unique-entry-id-307The storm approaches....rmeyer52@mac.comPharma Business2008-05-01T05:42:36-07:00http://www.worldofdtcmarketing.com/files/d2f176d50149b81f82a4f58fa0e190fb-306.html#unique-entry-id-306http://www.worldofdtcmarketing.com/files/d2f176d50149b81f82a4f58fa0e190fb-306.html#unique-entry-id-306ROI analysis is an oxymoron when it come to mass media & pharmarmeyer52@mac.comDTC Environment2008-04-29T15:12:06-07:00http://www.worldofdtcmarketing.com/files/8747d5cda63585955fe779440ac7da27-305.html#unique-entry-id-305http://www.worldofdtcmarketing.com/files/8747d5cda63585955fe779440ac7da27-305.html#unique-entry-id-305Physicians sound off in market researchrmeyer52@mac.comHCP Marketing2008-04-29T05:39:54-07:00http://www.worldofdtcmarketing.com/files/b884de4c3c41bd506ed3c9bcdb817c0c-304.html#unique-entry-id-304http://www.worldofdtcmarketing.com/files/b884de4c3c41bd506ed3c9bcdb817c0c-304.html#unique-entry-id-304First there was ED now is pharma trying to convince people they hace UC?rmeyer52@mac.comCurrent DTC2008-04-26T09:11:48-07:00http://www.worldofdtcmarketing.com/files/1b82b81c22851aab2f198c440dc1930c-303.html#unique-entry-id-303http://www.worldofdtcmarketing.com/files/1b82b81c22851aab2f198c440dc1930c-303.html#unique-entry-id-303Regardless of polls spending on "e" by pharma will be anemicrmeyer52@mac.comInternet & DTC Marketing2008-04-25T05:34:43-07:00http://www.worldofdtcmarketing.com/files/8b1ecbb4588c28825dfbba8aa7ef8bc7-302.html#unique-entry-id-302http://www.worldofdtcmarketing.com/files/8b1ecbb4588c28825dfbba8aa7ef8bc7-302.html#unique-entry-id-302The Recession Will Dramatically Change the Way and the Reasons Why Your Target Buys -- in Many Cases, Permanentlyrmeyer52@mac.comMarketing Environment2008-04-23T10:53:36-07:00http://www.worldofdtcmarketing.com/files/b35436deef2ec7e606fc93bc6b807ed9-301.html#unique-entry-id-301http://www.worldofdtcmarketing.com/files/b35436deef2ec7e606fc93bc6b807ed9-301.html#unique-entry-id-301Pfizer gets warning letter for technical glitch on CNN.comrmeyer52@mac.comInternet & DTC Marketing2008-04-22T06:21:24-07:00http://www.worldofdtcmarketing.com/files/9a05ee2ae83e308e6f36753ab7cc70d2-300.html#unique-entry-id-300http://www.worldofdtcmarketing.com/files/9a05ee2ae83e308e6f36753ab7cc70d2-300.html#unique-entry-id-300Online still woefully underfunded in pharmarmeyer52@mac.comCurrent DTC2008-04-22T05:36:12-07:00http://www.worldofdtcmarketing.com/files/4b0b11a2a08f48cb6a2ac88a4043a13f-298.html#unique-entry-id-298http://www.worldofdtcmarketing.com/files/4b0b11a2a08f48cb6a2ac88a4043a13f-298.html#unique-entry-id-298Relevant to your audience (your audience is not marketers in your group)rmeyer52@mac.comCurrent DTC2008-04-19T18:05:49-07:00http://www.worldofdtcmarketing.com/files/72849306511d3105fef60d4730e8a8ed-297.html#unique-entry-id-297http://www.worldofdtcmarketing.com/files/72849306511d3105fef60d4730e8a8ed-297.html#unique-entry-id-297FDA phone number in drug ads?rmeyer52@mac.comCurrent DTC2008-04-18T05:27:29-07:00http://www.worldofdtcmarketing.com/files/e6659bb001df82c6c74d7b5a74bf089a-296.html#unique-entry-id-296http://www.worldofdtcmarketing.com/files/e6659bb001df82c6c74d7b5a74bf089a-296.html#unique-entry-id-296How many more skeletons in the closet?rmeyer52@mac.comPharma Business2008-04-16T05:41:40-07:00http://www.worldofdtcmarketing.com/files/8b8da5c6b97097f715d620f95ffc11f0-295.html#unique-entry-id-295http://www.worldofdtcmarketing.com/files/8b8da5c6b97097f715d620f95ffc11f0-295.html#unique-entry-id-295Farewell old friendrmeyer52@mac.comAgency Side2008-04-15T06:06:01-07:00http://www.worldofdtcmarketing.com/files/f94499cd56f70f1263d1894dd51f3526-294.html#unique-entry-id-294http://www.worldofdtcmarketing.com/files/f94499cd56f70f1263d1894dd51f3526-294.html#unique-entry-id-294Adapt to the new realities of the market or perishrmeyer52@mac.comPharma Business2008-04-10T05:46:19-07:00http://www.worldofdtcmarketing.com/files/d4035535ef54dfdf96957b16b53f33f4-293.html#unique-entry-id-293http://www.worldofdtcmarketing.com/files/d4035535ef54dfdf96957b16b53f33f4-293.html#unique-entry-id-293The DTC crunch: worse than anyone expected?rmeyer52@mac.comCurrent DTC2008-04-08T05:44:35-07:00http://www.worldofdtcmarketing.com/files/38e31c364cdc9903f32e039ffa74b126-292.html#unique-entry-id-292http://www.worldofdtcmarketing.com/files/38e31c364cdc9903f32e039ffa74b126-292.html#unique-entry-id-2922007 Pharma CEO Compensationrmeyer52@mac.comPharma Business2008-04-06T08:33:03-07:00http://www.worldofdtcmarketing.com/files/3d266a4a7ba2bc774e0da41639ce2db3-291.html#unique-entry-id-291http://www.worldofdtcmarketing.com/files/3d266a4a7ba2bc774e0da41639ce2db3-291.html#unique-entry-id-291The Internet and health informationrmeyer52@mac.comInternet & DTC Marketing2008-04-06T07:28:55-07:00http://www.worldofdtcmarketing.com/files/872e9d6b3c28bec982510b574de9db1d-290.html#unique-entry-id-290http://www.worldofdtcmarketing.com/files/872e9d6b3c28bec982510b574de9db1d-290.html#unique-entry-id-290