Viva Viagra = DTC RIP
Can anyone in their right mind imagine some guys sitting around and singing "Viva Viagra" ? Can anyone imagine someone singing this song on the way into work? Obviously the life guard is on vacation in the DTC marketing talent pool. I am sure this is sure to become destined for DTC Perspectives campaign of the year !
Hey? Let's get a six pack pick up the geetars
and sing Viva Viagra !
I worked with the DTC team on the launch of
Cialis and learned first hand the barriers that
many face to seeking treatment for this condition
that effects couples. These barriers cannot be
overcome with a jingle of images of couples in
bathtubs. It can however benefit from social
media but then pharma doesn't know to tackle that
channel yet. A visit to any ED board reveals
posts from women begging for help to get their
husbands into doctors and men who are making up
excuses not to use Viagra or Cialis because of
side effects that are out of context.
Now the folks at Pfizer are back on the air with
the Viva Viagra campaign. Perhaps they are trying
to trivialize ED as in let's have a drink and
I'll have a Viagra so we can fool around? I can
see it now, two guys are in a bar talking and one
says "well gotta go home, tonight is date night"
, "OK see ya later, have a good one", "yea you
too...Viva Viagra!"
Unfortunately Viva Viagra is another reason that
real good DTC is on life support and maybe DOA.