Seed Newsvine
Evista Ad Offensive?
Jun/26/2008 06:35 Filed in: Current DTC
Here is
one eMail I received from a women who thought the ads
were offensive:
I have been searching for who I should contact about the ad for Evista. I have seen it several times and want to say it is a very offensive ad. There are many women who have only a sheet wrapped around them.
By the ad moving from one women to the next with mirrors in the background the viewer loses the message.
This ad is very unbecoming and unnecessary to advertise medication. It once again adds to the lack of respect that the media has for women. Many of us are working for the dignity of women and ads such as this one destroys our efforts.
The women are also changing there facial expressions. It should be taken off the air . Whoever is responsible for this add can do better. There is a serious message to get across but this kind of ad is unacceptable.
Well of course Lilly tested the message but this assumes that a small finite bunch of people can represent the target audience which today cannot easily be segmented. With Evista coming off patent protection soon Lilly has made a splash with Evista DTC. The question now is how big a splash and did someone’s swimsuit come off ?
I have been searching for who I should contact about the ad for Evista. I have seen it several times and want to say it is a very offensive ad. There are many women who have only a sheet wrapped around them.
By the ad moving from one women to the next with mirrors in the background the viewer loses the message.
This ad is very unbecoming and unnecessary to advertise medication. It once again adds to the lack of respect that the media has for women. Many of us are working for the dignity of women and ads such as this one destroys our efforts.
The women are also changing there facial expressions. It should be taken off the air . Whoever is responsible for this add can do better. There is a serious message to get across but this kind of ad is unacceptable.
Well of course Lilly tested the message but this assumes that a small finite bunch of people can represent the target audience which today cannot easily be segmented. With Evista coming off patent protection soon Lilly has made a splash with Evista DTC. The question now is how big a splash and did someone’s swimsuit come off ?
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