Oct/27/2009 08:13 Filed in:
Health of
Americans
If
America is at war with obesity, then obesity is
winning. Three out of 10 adults are obese—72
million people with a condition associated with
diabetes, heart disease, some cancers and other
chronic illnesses. The belt-busting American
waistline is becoming as much a political as
public health question—and if some politician
hasn’t already introduced the No Buffet Left
Behind Act, he will after this week’s big “Weight
of the Nation” report from the Centers for
Disease Control and Prevention.
This
is from an editorial in the WSJ and with a
healthcare system that is overwhelmed and
underfunded one has to again wonder why insurers,
drug companies and the government don’t unit for
a national awareness campaign on the dangers and
causes of obesity? Read
More...
Tags: Obesity
Oct/27/2009 05:57 Filed in:
Search
Marketing & Pharma
Search engine
marketing. It has become a "we have to do it"
attitude among pharma marketers and is probably
the biggest waste of money in the DTC budget next
to TV. Even when companies spend a lot of money
on search they rarely measure the true ROI like
cost per targeted action. Instead they still
believe in old school marketing and measure
clicks to the website without looking at things
like bounce rates. A client of mine recently
reduced his search engine marketing budget by 50%
saving $500K and his ROI increased substantially
causing him to ask "what the hell were we
thinking?" Read
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Tags: Google
Oct/26/2009 03:48 Filed in:
HCP
Marketing
Anytime you
conduct qualitative research with physicians you
are sure to hear a lot but I wasn't ready for the
candid remarks I heard from physicians during a
full day of research earlier this year. While
they all agreed that the Web is empowering
patients the misinformation and the self
diagnosing that is going on is becoming
troublesome to many and they wonder how many
physicians would just write a script rather than
go through the diagnostic criteria needed to
establish a diagnosis.
Read
More...
Tags: Research
