R&D tapped out? No problem just purchase another company
Will consolidation improve this dismal performance? The track record for pharma and biotech mergers is mixed at best, but that's not quelling the enthusiasm. Drug companies have announced more than $142 billion worth of mergers and acquisitions so far this year, 18% more than they spent in all of 2007. The dealmaking could take a breather while the financial chaos sorts itself out, but many analysts expect to see a slew of shotgun marriages soon, including some megamergers. The first sign of that came on July 21, when Roche (RHHBY) offered $43.7 billion to buy the 44% of biotech bigwig Genentech (DNA) that it didn't already own. Genentech's executives turned down Roche's offer of 89 per share, saying it was too low. But Roche's new CEO, Severin Schwan, says he's certain there will be a deal.
This of course all comes at a time when big companies are having a hard time competing against smaller more nimble companies but the one advantage that big pharma has is its legs in the form of idle salespeople waiting to knock on doors to spread the word about potential new products. Yes these are the same salespeople who have been laid off and consolidated and the same philosophy that believes that salespeople are the future of the industry at a time when more and more physicians have less time to meet with drug salespeople.
So the consolidation will continue and more companies will be bought and sold. When there are no more left where will the pharma industry turn next? Is there anyone who prepare their companies for the strategic long term?
Diabetes rates double and that is going to cost us all dearly
Make no mistake about the increase in diabetes in this country is going to stress a healthcare system that is already feeling the effects of an aging population. While the public at large has to take the personal responsibility to maintain a healthy lifestyle the medical community and drug companies have done little to "scare" people back to sanity. I use the word scare because diabetes is a scary disease that could lead to a host of other medical problems.
Type 2 diabetes can, in most cases, be prevented by moderate exercise and a sensible diet. However with time the new currency it's often easier to eat out, and get huge portions, than it is to prepare health meals. Research has also shown that in times of high stress, such as the economy, people tend to compensate by eating "comfort foods". Rather than educate people on the real dangers of diabetes drug companies would rather focus on treatment which does nothing to inform and educate people of the dangers of the disease.
It would have been great to see the medical community and drug companies come together and acknowledge this growing problem and announce that they were embarking on a major campaign to educate the public about the dangers of being a couch potato and not eating right. I see this as a major failure of the health community. It's obvious that physicians don't have the time to warn patients about diabetes and that patients are not seeing their physicians for prevention, only to treat symptoms when they arise. This failure is going to cost this country hundreds of millions of dollars and perhaps billions. The best drug that one can take is the awareness that not taking care of yourself can lead to a lower quality of life but then it's easier to eat a cheeseburger than go to the gym and after all I can take a pill if I need to...
Quantity vs. quality of healthcare
It isn't easy being a physician today. You have the government telling you how much you can charge for certain procedures and office visits, malpractice insurance has gone through the roof, you're going on a list if you take money from pharma or medical device companies and to top it all off some insurers are going to ask patients to rate you as a doctor. The problem is that in order to make your practice profitable you can't spend as much time as you would like with patients and have to see as many as possible in one day. Maybe medical schools should start teaching accounting and marketing its students.
Dr Brewer continues: "The modern physician pushes the paper around, convincing the insurance clerks to pay. The sad fact is the documentation of your visit and paperwork for referrals likely take your doctor as much time as seeing you. As I look around I see plenty of doctors suffering from compassion fatigue. I don't consider myself a burned-out family doctor. Delivering kids and watching them grow up brings me as ever."
There is a strong correlation here between what is happening with physicians and what has happened with pharma and medical device companies. Pharma seems to have moved away from compassion and caring about patients hiding under the disguise of a regulated industry and having to keep the Street happy. It's all about generating new Rx's and ROI not about patients anymore even though they have advertising that tries to lead you to believe that they care. I sometimes believe these ads are targeted at investors not patients.
What is so ironic about the current state of practicing medicine and drug marketing is that it comes at a time when patients and consumers want to be heard. They want to give physicians feedback and want to engage around health treatments but the industry refuses to listen without ensuring that doing so would provide a positive ROI.
I'm not sure what the future of health care will be in America but as long as there is so much emphasis on paperwork and ROI the patients are going to be the ones that suffer.
Know Fibro.com: When the budget drives (limits) the strategy
There is an art and great process which I have detailed here for creating a great Website and there often aren't any shortcuts that one can try to implement. It consists of research and usability studies along with an integration to business objectives. The challenge for the eMarketing person is to ensure that everyone knows that the Web is all about users and marketing in the new age which means engagement with your audience and acting as aggregators of the brand. Now of course this is an unbranded site meant to get people to think about Cymbalta as a treatment option but this site is so shallow that one has to wonder why in the hell they would even want to do such a project. I mean an unbranded site offers a hell of a lot of opportunities to interact with Web visitors and turn them into influencers. It's obvious that when developing this site the team had limited dollars to do what was needed and right and thus has taken valuable dollars and thrown it out the window. One day pharma may learn how to develop world class unbranded sites but only when palm trees grow in the Antarctic.
Bleak forecast for pharma
Pharmaceutical sales
in the U.S., the world's biggest market, will grow
far less than originally forecast this year and are
in for meager growth next year as economic turmoil
and a lack of new products take their toll, according
to a closely watched annual forecast. U.S. drug sales
this year are expected to rise just 1% to 2%, to as
much as $297 billion, according to IMS Health Inc.
The consulting firm forecasts U.S. sales to rise
another 1% to 2% next year. IMS a year ago forecast
4% to 5% sales growth for this year. The pharma lobby
is speeding up the likely arrival of federal price
controls and formulary restrictions as government
tries to limit the inevitable runaway health costs by
supporting Democratic candidates for office this
cycle. That's a death sentence when pharmaceutical
innovation already has a 10- to 20-year investment
horizon. The real powers in Congress next year will
be such pharma critics as Mr. Waxman, Pete Stark,
Bart Stupak and John Dingell who all have no love for
anything pharma does.
Money follows power, and obviously the drug makers
believe they need to reposition themselves
politically with the prospect of a Democratic
Congress and Barack Obama in the White House.
Industry campaign donations skewed about 3-to-1 in
favor of the GOP over the last six election cycles.
Now they're running about even, according to the
Center for Responsive Politics. Some of the
beneficiaries will play key roles in shaping
legislation next year, such as Max Baucus, Chairman
of Senate Finance, and Oregon Democrat Ron Wyden, a
dominant voice on health policy.
Pharma takes it on the chin again in Boston Legal
The Revolution will not be televised
Patience my ass !
Internet trends and usage
Pharma top industry in slashing jobs
Headlines of the Times (NY Times)
For the first time in at least a decade, the nation’s consumers are trying to get by on fewer prescription drugs. As people around the country respond to financial and economic hard times by juggling the cost of necessities like groceries and housing, drugs are sometimes having to wait.“People are having to choose between gas, meals and medication,” said Dr. James King, the chairman of the American Academy of Family Physicians, a national professional group. He also runs his own family practice in rural Selmer, Tenn. Read More...
Hiring and working with an online agency
Dumb people do not make good leaders
The reasons pharma does not embrace social media are garbage
Is $100,000 worth an extra 6 months of life?
eMarketers making a comeback?
Always been a matter of trust
DTC Spending on downward spiral
The truth about social media
Five suggestions to create an opportunity to reduce current healthcare expenditures by as much as $1 trillion.
Economy in transition
More consumers moving online for health information as economy toughens
Poor metrics undermine digital marketing
Developing a great health website
Research with online health information seekers
What can online health portals do to provide a better visitor experience?
Online competition for consumer health portals
The TV audience is gradually moving online so start testing now
However the number of people watching TV programs online is still small; some estimates put the number at just 1% of the total television audience. In part, that's because watching online isn't as easy as channel surfing on the couch, TV remote in hand. Viewers must either watch shows on their personal computers, or use a device like Apple TV, which allows them to download shows from the Internet onto their television sets. Within the next several years, however, media and technology executives say that a host of new technologies will make television access to online video a mainstream phenomenon. But DTC marketers can reach a targeted audience to test online video which is growing.
Read More...
What physicians want is not what they are going to get from biopharma
In a downturn most CPG marketers look for accountability and measurement of marketing programs
This is the new business model for pharma?








