Another wake-up call for social media purists

Nov/30/2009 06:51 Filed in: Social Media

From the Journal of Medical Internet Research comes this conclusion: Recent growth of social media is not uniformly distributed across age groups; therefore, health communication programs utilizing social media must first consider the age of the targeted population to help ensure that messages reach the intended audience. To those who believe social media is the savior of DTC marketing this should be a wake up call. Read More...

Tags: Marketing reach & effectiveness

The direct medical cost of treating diabetics will rise from $113 billion annually to $336 billion

Nov/27/2009 12:33 Filed in: Cost of healthcare

Accounting for inflation, the direct medical cost of treating diabetics will rise from $113 billion annually to $336 billion according to a report from the University of Chicago. While there’s no compelling evidence that better preventive care can significantly reduce the cost of treating diabetes accountable care organizations could make a big impact. The idea of allowing insurers to charge higher premiums to people who don't meet certain health benchmarks, such as losing weight if they're obese may also lead some to make lifestyle changes that effect us all.
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Tags: Diabetes DTC Marketing

Another wake-up call for social media purists

The direct medical cost of treating diabetics will rise from $113 billion annually to $336 billion

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