May/31/2008 06:36 Filed in:
Regulatory
Environment
As
a student of law I have been watching the Vioxx cases
very carefully and scratching my head. One of the
first things you learn as a law student is that cases
are decided on facts. If opposing counsel brings
emotion into the courtroom it is our job to bring the
case down to the facts. It was therefore reassuring
to see that in Texas, the court's Chief Justice Adele
Hedges said there was "no evidence" that the patient
had suffered a cardiovascular event as the result of
a blood clot or that Vioxx was in any way related to
the death. Read
More...
May/29/2008 05:05 Filed in:
DTC
Environment
In
2007 Jim Stengel, P&G’s global chief marketing
officer declared an end of “telling and selling”.
This was an acknowledgement of generation i and the
era of consumer participation. It is a shift from
“informing, persuading and reminding” to
“demonstrating, involving and
empowering”. It is a belief that
consumers are more empowered when it comes to
healthcare choices and an understanding that unless
we change how we market to consumers DTC ads will die
a slow death. Read
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May/29/2008 02:30 Filed in:
Internet
& DTC Marketing
According to a
recent study by BlogHer and Compass Partners, more
than one-third (35%) of all women in the U.S. aged 18
to 75 participate in the blogs at least once a week.
And that number increases if less-frequent visits are
factored in. Of those women who are online any amount
of time, 53% read blogs, 37% post comments to blogs
and 28% write or update blogs, according to the
study. Read
More...
May/26/2008 05:40 Filed in:
DTC
Environment
"You all suck. Now
do something about it !" This is a quote from
Joseph Jaffe a New Media Guru
and it is more relevant today than ever before.
Never has so much money been spent of worthless,
ineffective DTC advertising while ignoring the
relevance of the Internet and empowered patients.
When will DTC marketers realize this and start
implementing initiatives that engage rather than
push information to consumers? Read
More...
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