Twitter & Pharma: What can you do?

Aug/31/2009 12:44 Filed in: Social Media

There has been a great conversation going on via Twitter about my BLOG post on Twitter today. John Mack is wondering if Twitter is a great channel to reach patients (customers) and Marian Cutler brought up a great point that Twitter is only one small piece of the puzzle. Here are some things that pharm can use Twitter for. Read More...

Tags: Twitter

If only 18% of traditional TV campaigns generate a positive ROI why is the drug industry so in love with TV?

Aug/29/2009 09:26 Filed in: DTC Effectiveness

According to Nielsen, in the new millennium, the US TV audience eroded an average of 2% per year even though the population increased by 30 million. Read More...

Tags: Media