World of DTC Marketing RSShttp://www.worldofdtcmarketing.com/index.htmlLatest Postsenrmeyer52@mac.comCopyright 2006 Richard Meyer2006-12-30T07:48:11-08:00 hourly 1 2000-01-01T12:00+00:00 Sat, 30 Dec 2006 12:52:13 -0800DTC Perspectives Excellence Awards: Let's pat ourselves on the back againrmeyer52@mac.comPharma Business2006-12-30T07:48:11-08:00http://www.worldofdtcmarketing.com/files/ae615293e5e82f085eb73baff6e65e78-82.html#unique-entry-id-82http://www.worldofdtcmarketing.com/files/ae615293e5e82f085eb73baff6e65e78-82.html#unique-entry-id-82What was it like to work at Lilly?rmeyer52@mac.comPharma Business2006-12-29T07:58:44-08:00http://www.worldofdtcmarketing.com/files/180813f39b43335b8cb83acaece056ed-81.html#unique-entry-id-81http://www.worldofdtcmarketing.com/files/180813f39b43335b8cb83acaece056ed-81.html#unique-entry-id-81Annals of Internal Medicine: Off-Label use is common among practicing physiciansrmeyer52@mac.comPharma Business2006-12-28T06:27:56-08:00http://www.worldofdtcmarketing.com/files/fb436a8dfbe31e045538ac8ad96adec9-80.html#unique-entry-id-80http://www.worldofdtcmarketing.com/files/fb436a8dfbe31e045538ac8ad96adec9-80.html#unique-entry-id-80The first shots are fired in the cholesterol warrmeyer52@mac.comCurrent DTC2006-12-27T17:40:22-08:00http://www.worldofdtcmarketing.com/files/ef99022ff17a9ce669ab5400409aabf9-79.html#unique-entry-id-79http://www.worldofdtcmarketing.com/files/ef99022ff17a9ce669ab5400409aabf9-79.html#unique-entry-id-79Get BC Facts.com shows how to educate and inform patientsrmeyer52@mac.comInternet2006-12-27T08:32:20-08:00http://www.worldofdtcmarketing.com/files/d70ce09fdcebc442434feea51242b83b-78.html#unique-entry-id-78http://www.worldofdtcmarketing.com/files/d70ce09fdcebc442434feea51242b83b-78.html#unique-entry-id-78Product.com: DTC or Information?rmeyer52@mac.comDTC Environment2006-12-26T09:46:21-08:00http://www.worldofdtcmarketing.com/files/1fcadffb22fdaa3df469a6ada471d11f-77.html#unique-entry-id-77http://www.worldofdtcmarketing.com/files/1fcadffb22fdaa3df469a6ada471d11f-77.html#unique-entry-id-77Why DTC marketing is importantrmeyer52@mac.comDTC Environment2006-12-23T07:50:50-08:00http://www.worldofdtcmarketing.com/files/a0dff8071e666e0cc3f8b85f7599a2ba-76.html#unique-entry-id-76http://www.worldofdtcmarketing.com/files/a0dff8071e666e0cc3f8b85f7599a2ba-76.html#unique-entry-id-76Responding to an attack in the Times: What I would do if I were Lillyrmeyer52@mac.comPharma Business2006-12-21T08:14:20-08:00http://www.worldofdtcmarketing.com/files/7874dca6d41e7292360d94e1a0d59c1e-75.html#unique-entry-id-75http://www.worldofdtcmarketing.com/files/7874dca6d41e7292360d94e1a0d59c1e-75.html#unique-entry-id-75Will DTC spending overtake DTP spending?rmeyer52@mac.comThe future of DTC2006-12-19T07:19:08-08:00http://www.worldofdtcmarketing.com/files/e897832d183202dd5cd7015ee6829248-74.html#unique-entry-id-74http://www.worldofdtcmarketing.com/files/e897832d183202dd5cd7015ee6829248-74.html#unique-entry-id-74NY Times Continues it's attack on Lilly with dated informationrmeyer52@mac.comPharma Business2006-12-18T17:21:07-08:00http://www.worldofdtcmarketing.com/files/c4bbe86d09031eee4d3c2fdc00193f1d-73.html#unique-entry-id-73http://www.worldofdtcmarketing.com/files/c4bbe86d09031eee4d3c2fdc00193f1d-73.html#unique-entry-id-73Zyprexa Story in today's NY Times: Good reporting or well placed leak?rmeyer52@mac.comPharma Business2006-12-17T07:37:07-08:00http://www.worldofdtcmarketing.com/files/02ee83b9fb4bedf40b3693612b584af8-72.html#unique-entry-id-72http://www.worldofdtcmarketing.com/files/02ee83b9fb4bedf40b3693612b584af8-72.html#unique-entry-id-72GAO Report: DTC getting off easyrmeyer52@mac.comDTC Environment2006-12-14T05:42:15-08:00http://www.worldofdtcmarketing.com/files/9fdb2369a72bf284999951f6b713baca-71.html#unique-entry-id-71http://www.worldofdtcmarketing.com/files/9fdb2369a72bf284999951f6b713baca-71.html#unique-entry-id-71Lilly's Strategy : The long tail?rmeyer52@mac.comPharma Business2006-12-13T06:25:10-08:00http://www.worldofdtcmarketing.com/files/76411c1566eba49ac93c3030034feefc-70.html#unique-entry-id-70http://www.worldofdtcmarketing.com/files/76411c1566eba49ac93c3030034feefc-70.html#unique-entry-id-70Gardasil launches DTC with little fanfarermeyer52@mac.comCurrent DTC2006-12-12T06:17:20-08:00http://www.worldofdtcmarketing.com/files/15e6d2566a9493770f8bcabea7d0e11e-69.html#unique-entry-id-69http://www.worldofdtcmarketing.com/files/15e6d2566a9493770f8bcabea7d0e11e-69.html#unique-entry-id-69A tail of sex, gifts, and culture clashes leads to another fallen starrmeyer52@mac.comThe agency side2006-12-10T07:42:12-08:00http://www.worldofdtcmarketing.com/files/4ce14da3bee3bb25653189d22f72766f-68.html#unique-entry-id-68http://www.worldofdtcmarketing.com/files/4ce14da3bee3bb25653189d22f72766f-68.html#unique-entry-id-68Musical Chairs for ad agencies ?rmeyer52@mac.comThe agency side2006-12-08T07:34:48-08:00http://www.worldofdtcmarketing.com/files/95f64d2847370d4452aa1747fba9586b-67.html#unique-entry-id-67http://www.worldofdtcmarketing.com/files/95f64d2847370d4452aa1747fba9586b-67.html#unique-entry-id-67Does behaviorial targeting work?rmeyer52@mac.comInternet2006-12-07T17:35:35-08:00http://www.worldofdtcmarketing.com/files/c0bb2a6eb23a06a2f39116d35ed6da0e-66.html#unique-entry-id-66http://www.worldofdtcmarketing.com/files/c0bb2a6eb23a06a2f39116d35ed6da0e-66.html#unique-entry-id-66Which road should the FDA take?rmeyer52@mac.comPharma Business2006-12-07T06:28:50-08:00http://www.worldofdtcmarketing.com/files/8e51a96e4b39025ede720c284718d3f7-65.html#unique-entry-id-65http://www.worldofdtcmarketing.com/files/8e51a96e4b39025ede720c284718d3f7-65.html#unique-entry-id-65A prime example of when NOT to use TVrmeyer52@mac.comCurrent DTC2006-12-06T05:56:23-08:00http://www.worldofdtcmarketing.com/files/4b6dcf0de5c1e0199eb5ec5d32b6e94b-64.html#unique-entry-id-64http://www.worldofdtcmarketing.com/files/4b6dcf0de5c1e0199eb5ec5d32b6e94b-64.html#unique-entry-id-64Is big pharma addicted to "blockbuster" drugs?rmeyer52@mac.comPharma Business2006-12-05T06:30:19-08:00http://www.worldofdtcmarketing.com/files/55093e5686617fb2ae3674975cc88156-63.html#unique-entry-id-63http://www.worldofdtcmarketing.com/files/55093e5686617fb2ae3674975cc88156-63.html#unique-entry-id-63$800 million does not guarantee successrmeyer52@mac.comPharma Business2006-12-03T07:51:23-08:00http://www.worldofdtcmarketing.com/files/41f0404f2cac453bb814f20658a7c84b-62.html#unique-entry-id-62http://www.worldofdtcmarketing.com/files/41f0404f2cac453bb814f20658a7c84b-62.html#unique-entry-id-62A pharma CEO talks to the Wall Street Journal about issues facing the pharma industryrmeyer52@mac.comPharma Business2006-12-02T09:47:38-08:00http://www.worldofdtcmarketing.com/files/4d1129642b2724fb769e95dc004bd181-61.html#unique-entry-id-61http://www.worldofdtcmarketing.com/files/4d1129642b2724fb769e95dc004bd181-61.html#unique-entry-id-61Wanted: CEO: Must be a leader and visionaryrmeyer52@mac.comHCP Marketing2006-12-01T05:51:49-08:00http://www.worldofdtcmarketing.com/files/923218201ff8dcbfea6645ee18e07b19-60.html#unique-entry-id-60http://www.worldofdtcmarketing.com/files/923218201ff8dcbfea6645ee18e07b19-60.html#unique-entry-id-60Wall Street Journal Article on Rozarem a huge missrmeyer52@mac.comCurrent DTC2006-11-29T06:03:59-08:00http://www.worldofdtcmarketing.com/files/86a1feab9f8355925888d794f47d6a66-59.html#unique-entry-id-59http://www.worldofdtcmarketing.com/files/86a1feab9f8355925888d794f47d6a66-59.html#unique-entry-id-59The FDA: No matter where you go...there you arermeyer52@mac.comDTC Environment2006-11-28T13:01:00-08:00http://www.worldofdtcmarketing.com/files/189252fd9913f65caeb94e6c7b8770df-58.html#unique-entry-id-58http://www.worldofdtcmarketing.com/files/189252fd9913f65caeb94e6c7b8770df-58.html#unique-entry-id-58Chemocoach.com putting business interests ahead of patient needsrmeyer52@mac.comCurrent DTC2006-11-28T06:26:36-08:00http://www.worldofdtcmarketing.com/files/a8310a87a1a6c7ab48f428b72e95feb8-57.html#unique-entry-id-57http://www.worldofdtcmarketing.com/files/a8310a87a1a6c7ab48f428b72e95feb8-57.html#unique-entry-id-57Pfizer listens to patients and may get a blockbuster as a resultrmeyer52@mac.comCurrent DTC2006-11-22T05:57:44-08:00http://www.worldofdtcmarketing.com/files/b6dcd65c578641f65ba43da6f7a3a0cb-56.html#unique-entry-id-56http://www.worldofdtcmarketing.com/files/b6dcd65c578641f65ba43da6f7a3a0cb-56.html#unique-entry-id-56FDA agrees to speed DTC ads..for a feermeyer52@mac.comDTC Environment2006-11-21T05:27:00-08:00http://www.worldofdtcmarketing.com/files/95bbc2c26e291eb73a166af264d6de52-55.html#unique-entry-id-55http://www.worldofdtcmarketing.com/files/95bbc2c26e291eb73a166af264d6de52-55.html#unique-entry-id-55It's time to get digital and add capabilitiesrmeyer52@mac.comInternet2006-11-17T06:28:48-08:00http://www.worldofdtcmarketing.com/files/6a7ec7d1b43605be086e1daba0590d11-53.html#unique-entry-id-53http://www.worldofdtcmarketing.com/files/6a7ec7d1b43605be086e1daba0590d11-53.html#unique-entry-id-53Go ahead..continue to ignore the Webrmeyer52@mac.comInternet2006-11-16T05:40:51-08:00http://www.worldofdtcmarketing.com/files/bf98e86214ec70cc95cfa977c10b0699-52.html#unique-entry-id-52http://www.worldofdtcmarketing.com/files/bf98e86214ec70cc95cfa977c10b0699-52.html#unique-entry-id-52Nice Try....rmeyer52@mac.comCurrent DTC2006-11-14T05:48:06-08:00http://www.worldofdtcmarketing.com/files/84ed7be63bc2f170a2b407145a9e3908-51.html#unique-entry-id-51http://www.worldofdtcmarketing.com/files/84ed7be63bc2f170a2b407145a9e3908-51.html#unique-entry-id-51Agencies and consulants are going to have to work harder to get the businessrmeyer52@mac.comPharma Business2006-11-10T11:22:24-08:00http://www.worldofdtcmarketing.com/files/40859535857f83ba7b0f8f7d9222596b-50.html#unique-entry-id-50http://www.worldofdtcmarketing.com/files/40859535857f83ba7b0f8f7d9222596b-50.html#unique-entry-id-50Changes in store for DTC with Democratic Congress?rmeyer52@mac.comDTC Environment2006-11-10T07:17:07-08:00http://www.worldofdtcmarketing.com/files/2824e2281e68f920c18afc2d6a3f98d8-49.html#unique-entry-id-49http://www.worldofdtcmarketing.com/files/2824e2281e68f920c18afc2d6a3f98d8-49.html#unique-entry-id-49Viagra one of the most searched words on the Webrmeyer52@mac.comInternet2006-11-09T05:18:05-08:00http://www.worldofdtcmarketing.com/files/302b2b4ed5b805e5339d66f2845b44ff-48.html#unique-entry-id-48http://www.worldofdtcmarketing.com/files/302b2b4ed5b805e5339d66f2845b44ff-48.html#unique-entry-id-48Search Engine Marketing: THINK before wasting your moneyrmeyer52@mac.comMedia2006-11-08T06:22:13-08:00http://www.worldofdtcmarketing.com/files/317e65af354eaf11f406f00c5e89a4f8-47.html#unique-entry-id-47http://www.worldofdtcmarketing.com/files/317e65af354eaf11f406f00c5e89a4f8-47.html#unique-entry-id-47Will marketers ever learn ?rmeyer52@mac.comMedia2006-11-07T06:19:40-08:00http://www.worldofdtcmarketing.com/files/dec2830bd66f75b08413beb3e055299b-46.html#unique-entry-id-46http://www.worldofdtcmarketing.com/files/dec2830bd66f75b08413beb3e055299b-46.html#unique-entry-id-46What is Icos really worth?rmeyer52@mac.comPharma Business2006-11-06T06:10:47-08:00http://www.worldofdtcmarketing.com/files/aa234a45c2695cd29a7388cb63ad07b2-45.html#unique-entry-id-45http://www.worldofdtcmarketing.com/files/aa234a45c2695cd29a7388cb63ad07b2-45.html#unique-entry-id-45Most Ad Agencies refuse to accept the fact that consumers have the powerrmeyer52@mac.comThe agency side2006-11-03T16:58:53-08:00http://www.worldofdtcmarketing.com/files/d8822a8381e4916c19bddf3d57efd753-44.html#unique-entry-id-44http://www.worldofdtcmarketing.com/files/d8822a8381e4916c19bddf3d57efd753-44.html#unique-entry-id-44Ambien CR.com the clear winner in the sleep wars on the Webrmeyer52@mac.comCurrent DTC2006-11-03T06:30:03-08:00http://www.worldofdtcmarketing.com/files/09962b7431e997d19cd5272bb214ac9a-43.html#unique-entry-id-43http://www.worldofdtcmarketing.com/files/09962b7431e997d19cd5272bb214ac9a-43.html#unique-entry-id-43What happens when you invest $800 million in a new drug only to find it has issues?rmeyer52@mac.comPharma Business2006-11-02T05:54:07-08:00http://www.worldofdtcmarketing.com/files/de03aa92814782d63728fc51cb508141-42.html#unique-entry-id-42http://www.worldofdtcmarketing.com/files/de03aa92814782d63728fc51cb508141-42.html#unique-entry-id-42Diovan getting ready for DTC launch?rmeyer52@mac.comPharma Business2006-11-01T06:01:00-08:00http://www.worldofdtcmarketing.com/files/01249cf9fc0935ab891fa4a8bb20c9fa-41.html#unique-entry-id-41http://www.worldofdtcmarketing.com/files/01249cf9fc0935ab891fa4a8bb20c9fa-41.html#unique-entry-id-41Viagra online ads get it rightrmeyer52@mac.comCurrent DTC2006-10-30T17:38:08-08:00http://www.worldofdtcmarketing.com/files/b9bd080248fa5676198aeb19a05a9985-40.html#unique-entry-id-40http://www.worldofdtcmarketing.com/files/b9bd080248fa5676198aeb19a05a9985-40.html#unique-entry-id-40"We wanted an ad that people talked about" That is pure BS !rmeyer52@mac.comCurrent DTC2006-10-29T05:36:22-08:00http://www.worldofdtcmarketing.com/files/95203f9a5535506426d871a650deae68-39.html#unique-entry-id-39http://www.worldofdtcmarketing.com/files/95203f9a5535506426d871a650deae68-39.html#unique-entry-id-39The Rozerem DTC ads have a lot in common with a Hooverrmeyer52@mac.comCurrent DTC2006-10-28T07:20:20-07:00http://www.worldofdtcmarketing.com/files/ff2dcdd0304a27905c9799ad50f9ea17-38.html#unique-entry-id-38http://www.worldofdtcmarketing.com/files/ff2dcdd0304a27905c9799ad50f9ea17-38.html#unique-entry-id-38ImClone vs. Carl Icahn's egormeyer52@mac.comPharma Business2006-10-27T06:54:34-07:00http://www.worldofdtcmarketing.com/files/7f4c6cc5f57e8335b2225d93d484c60b-37.html#unique-entry-id-37http://www.worldofdtcmarketing.com/files/7f4c6cc5f57e8335b2225d93d484c60b-37.html#unique-entry-id-37Dr Momrmeyer52@mac.comInternet2006-10-24T18:32:02-07:00http://www.worldofdtcmarketing.com/files/bc1da280959ec5ca8c7a3012cf277b72-36.html#unique-entry-id-36http://www.worldofdtcmarketing.com/files/bc1da280959ec5ca8c7a3012cf277b72-36.html#unique-entry-id-36Halloween DTC Horror Storiesrmeyer52@mac.comDTC Environment2006-10-23T19:05:24-07:00http://www.worldofdtcmarketing.com/files/30d7b0f0b162cc12cfc374ff0fed571d-35.html#unique-entry-id-35http://www.worldofdtcmarketing.com/files/30d7b0f0b162cc12cfc374ff0fed571d-35.html#unique-entry-id-35Greed is good...?rmeyer52@mac.comUnless your the lead dog the view never changes2006-10-21T14:41:58-07:00http://www.worldofdtcmarketing.com/files/d5ead2bda107a7e25e46855b17b34751-34.html#unique-entry-id-34http://www.worldofdtcmarketing.com/files/d5ead2bda107a7e25e46855b17b34751-34.html#unique-entry-id-34Pharma waiting for the trail to be blazed....rmeyer52@mac.comDTC Environment2006-10-21T06:45:21-07:00http://www.worldofdtcmarketing.com/files/aadfd086809099e3812cdf8bf6219b61-33.html#unique-entry-id-33http://www.worldofdtcmarketing.com/files/aadfd086809099e3812cdf8bf6