Lawyers already advertising on Google

Oct/18/2007 06:00 Filed in: Pharma Business
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Well that didn't take long did it? A quick search on Google for Byetta and Pancreatitis showed that already a smart attorney is purchasing the key words and advertising. In fact there is a LOT of websites with buzz on the latest FDA warning for Byetta. Unless Lilly acts quickly this could turn ugly real fast and put the brake on sales of a new treatment for diabetes.





If your a diabetic you have to be scratching your head. First Avandia, then Pfizer decides to stop marketing Exubera because patients and physicians are not accepting the new product and finally just when you think you have a great new product that might help you not only control your blood sugar but lose weight as well you hear that it may cause pancreatitis.

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Will pharma marketers ever acknowledge that today's patients are wired into the information world when it comes to their health choices? Will pharma respond quickly to new threats to their products or just continue to ignore the competitive advantage of speed? I guess we'll find out but as of this morning on Google one smart attorney was already looking for clients so he could go after Lilly and start litigation.


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There is LOT to be learned here but alas DTC marketers are too busy patting themselves on the back with phony awards and attending DTC conventions where the blind continue to lead the blind. There is a reason why there is no pharma product listed as marketer of the year..it's called "old age marketing".

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