Astra Zenca's getbcfacts.com is what good DTC is all about
Astra Zenca's website on breast cancer (www.getbcfacts.com) is an example of just how good a website can educate and inform consumers with real answers and straight forward communication. The site is very focused on the user experience and visitors have an option to customize the site to meet their needs. This to me is what a great website is all about.
What I really like about the getbcfacts.com website is the way the information is presented to visitors. The site navigation is very easy and is intuitive which frankly you don't see that much in pharma websites. Visitors can get information on a wide variety of subjects from diagnosis to treatment options. There is even some information on clinical trials for people that maybe interested in working with a physician to test new pharmaceutical products.
Where I think the site really excels is the
customization or personalization feature within
the site. Users are guided by a video to enter
information about themselves and then they are
presented with information relevant to their
profile (obviously the folks at Astra Zenca get
it). We need more of these type of websites to
educate and inform a public hungry to research
health issues on the Internet. The only issue I
had with this site is that I was served the ad
while surfing the Internet and I am sure that I
am not in their target audience. They maybe able
to do a better job of targeting these ads online.
