Chatchkeys are a waste of $$$$
Jan/17/2007 01:59 Filed in: HCP
Marketing
Pharma companies
are known for giving out chatchkeys to physicians
and other HCP's. It's supposed to lead to
increased share but how a tissue box with a brand
name of a prescription drug on it can lead to
more sales is beyond me. I bet if you added up
all the fee gifts that pharma companies handed
out to HCP's it would be a tidy sum.
Is this a case of over branding or what?
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