Seed Newsvine
Blogging mainstream among women
May/29/2008 02:30 Filed in: Internet
& DTC Marketing
If
anything, blogs do seem to capture a consistent
audience. Of the general population of online women
who write blogs, 58% post entries at least weekly --
and of those who read blogs, 80% do so at least
weekly. But among BlogHer users, 43% of those who
write blogs and 89% who read blogs do so daily.
Among Blog participants and general women consumers, there has been a noticeable shift away from traditional media. Some 24% of the women overall watch less TV, as do 43% of Bloggers; another 25% and 22% of the general consumers read fewer magazines and newspapers, respectively, as do 31% in each category of Bloggers users.
So why is this happening? Well women in general like to form a sense of community and talk to one another and share advice. A visit to any medication or disease message board will show that the majority of posts are from women. So blogging is NOT dead but has become mainstream with women. Pharma continues to ignore social media but as it becomes more main stream and part of the marketing mix they are eventually going to have to address this channel.
Among Blog participants and general women consumers, there has been a noticeable shift away from traditional media. Some 24% of the women overall watch less TV, as do 43% of Bloggers; another 25% and 22% of the general consumers read fewer magazines and newspapers, respectively, as do 31% in each category of Bloggers users.
So why is this happening? Well women in general like to form a sense of community and talk to one another and share advice. A visit to any medication or disease message board will show that the majority of posts are from women. So blogging is NOT dead but has become mainstream with women. Pharma continues to ignore social media but as it becomes more main stream and part of the marketing mix they are eventually going to have to address this channel.
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