eMarketing guidelines for health; A common sense approach
Mar/11/2010 05:32
Laughable. That
was how one person I talked to perceived the
recommended guidelines from PhRMA on Internet
marketing for the drug industry. Besides not
speaking for the millions of patients who use the
Internet it clearly shows an industry that is "out
of touch" with empowered patients who have become
consumers of healthcare. Read
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PhRMA recommended guidelines for drug Internet Marketing are silly & Who speaks for patients ?
Mar/10/2010 10:50
The drug company
lobbyist group, PhRMA, wants the FDA to adopt a
“universal symbol” for small-space media (such as
Twitter or Facebook status updates) that would link
directly to side effect information. However the
"universal symbol" could be transparent to
consumers at a time when most consumers do not
trust the FDA. Here is a breakdown of the new
guideline suggestions. Read
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Good health has a lot of benefits including more sex but are Americans interested ?
Mar/10/2010 07:07
Headline
on CNN.com: Good health equals good sex.
Healthier men, no
matter their age, are going to have better sex more
frequently and desire it more often than healthier
women. And a healthier sex life could mean a longer
life. But who needs to be healthy when there is
Viagra, Cialis and Levitra ? Read
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20 Drug sales reps a week ?
Mar/09/2010 06:04
According to a new
report, 98 percent of physicians say their offices
are visited by up to 20 reps each week from the
pharmaceutical or medical device industries. And
you thought that the purge within pharma was going
to result in less sales calls by sales reps who
offer little value except to give free
samples. Read
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"I will never go away" a patient says but who set up this page and who was responsible for maintaining it ?
Mar/08/2010 10:19
Good morning
Sanofi, I had your drug Taxotere and as you can see
from me photo this is what my scalp looks like 4
years later. Do you have any comment to
make? According to Bruce
Grant "this page
(http://www.facebook.com/sanofiaventis0) has been
active since at least mid-2008 and appears to have
been set up by sanofi-aventis associates and/or
alumni (perhaps ex-US). Click the "Sanofi aventis +
fans" tab, scroll to the bottom, and keep clicking
"Older Posts" to get a sense of the history of this
account. Cold comfort to s-a, though, who received
the full blast of the negative PR. How could this
happen?
Read More...
Use of social media for health: A common sense approach
Mar/08/2010 07:04
It's been fun
watching consumer packaged good companies slowly
realize that social media is not the answer to
their marketing and sales problems. Most marketers
know that social media is just one small part of an
integrated marketing plan that today has to be
executed to near perfection in order to be
effective. Regardless of what the FDA says or does
social media is NOT the answer to a DTC marketers
needs. Read
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Doctors only get about 10 percent of health care costs in their pockets, but they control about 80 percent.
Mar/05/2010 05:31 Filed in:
Medical Costs Physicians #in
In an editorial
in
The New England Journal of
Medicine, Dr. Howard
Brody, professor of family medicine and director of
the Institute for the Medical Humanities at the
University of Texas Medical Branch in Galveston,
writes that the medical profession, unlike other
groups,
has made little effort to curtail future medical
costs.
Physicians,
Dr. Brody maintains, are not “innocent bystanders”
to spiraling health care costs but have been
complicit in their failure to take an active role
in curtailing them Read
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FDA: Getting tough with everyone
Mar/04/2010 09:48 Filed in: FDA
Letters
Time for medical device manfufacturers to be held to same standards as pharma
Mar/03/2010 04:21 Filed in: Medical
Devices #in
FDA
Finds Problems With Insulin Pumps ‘Across
Manufacturers" was the headline
in this mornings' Wall Street Journal.
Concerns Over ‘Metal on Metal’ Hip
Implants was the story
headline in the NY Times. Over the past year we
have heard stories about "rebates" payed to
physicians who suggested certain medical device
products. Federal health officials say an implant
from Zimmer Holdings Inc., which appears to be
effective in treating spinal problems has serious
questions about whether company payments to doctors
influenced the device's trial data. It's time for
the FDA to hold medical device manufacturers to the
same standards as drug companies.
Read
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Why are more people going online for health information ? Just look at the headlines
Mar/03/2010 10:34 Filed in: Online
health information
Mobile marketing is growing fast but where is pharma ?
Mar/02/2010 07:11 Filed in: Mobile
DTC Marketing
Content marketing: When will the drug industry get it ?
Mar/01/2010 09:08 Filed in:
Internet & healtcare marketing
Content marketing
spending never saw the recession. For the third
straight year, marketers are planning to spend
significantly more on their content marketing
efforts in 2010. For 2010, 59% of marketing
professionals surveyed plan to increase their
spending on content initiatives (as compared to 56%
in 2009 and 42% in 2008). Only 7% are planning to
decrease spending in this area. Where is pharma
when it comes to content marketing ? Nowhere to be
found.... Read
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